Templates & Real-World Examples

A collection of every template or case study used on this website. Feel free to download these and use them as reference points for your own.


Press & Publicity
° Example e-mail for media pitch
° Napalmpom one sheet
° Self-Cut Bangs one sheet
° E-mail (shawn.petsche@gmail.com) to request a media list, updated in 2022. Please include a few lines about your project, release plans, etc. as I don’t feel comfortable having this list be open to abuse/spamming of the independent music media community.
° Tracking document (open the read-only Google sheet, copy what’s useful for your own)


Campus & Community Radio
° Example e-mail sent to campus & community radio
° Example follow-up e-mail sent to campus & community radio (radio tracking)
° E-mail (shawn.petsche@gmail.com) for a list of campus & community radio contacts reporting to Earshot, updated in 2022.
° Tracking document (open the read-only Google sheet, copy what’s useful for your own)


Successful Grant Applications
° FACTOR Juried Sound Recording – Goals (Napalmpom)
° FACTOR Juried Sound Recording – Marketing Plan (Napalmpom)
° FACTOR Juried Sound Recording – Press Highlights – Supplemental (Napalmpom)
° FACTOR Juried Sound Recording – Show History – Supplemental (Napalmpom)
° Calgary Arts Development Microgrant – Individual Artist (Trickle Down Music)
° Alberta Foundation For The Arts Individual Project Grant – Project Description (Self-Cut Bangs)
° Alberta Music Tour Grant (Napalmpom)
° Alberta Music Tour Grant – One Sheet (Napalmpom)
° Letter of support given to other artists for their grant work

Album Artwork
° Example e-mail sent to contract a designer, w/ budget & deliverables
° Example e-mail to discuss creative direction for album art